We've Moved

front door officeIf you've been by our old 46 Kennedy Road location recently, you've probably noticed that our office is vacant. No, Fox Computer Systems did not go out of business, but after some hard soul searching, I had to admint that the office was not working for me the way I needed. So in February, I initiated the move from the old office into my new (old) home office. It was tough downsizing from a 1,600 square foot office to one that is barely 80 square feet, but it affords far fewer distractions and has improved productivity. The office number (860-882-1205) is still in place and the PO address remains the same.

It's almost year end.

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Before the rush of the holidays and the beginning of the new year, I like to step back and assess what went well, not so good, and downright awful for the current year. This way I have time to think about what to change, and what to improve going into next year. 

Is your website working hard or hardly working?

Back in the day, we were all advised that we needed to have a website. Then it was a FaceBook page. Then a LinkedIn page. Then a Google+ page. A blog. Instagram. Pinterest. Google Maps. Apple Maps. Did I mention AdWords?

Collectively, these can all be cosidered as your digital assets. Digital because they are birthed in the realm of computers; assets because they are intended to help you grow your business.

kids-at-computer-500But are your digital assets more like cyber children or cyber employees?

Most of us don't want children representing what we do. We need professional employees who do their work well and make a good impression both within the organization and in public.

Now, as the year comes to an end, is a good time to do some old fashioned "employee" evaluations on your digital assets. Look at what your websites, social media channels and other online services are doing for you. While you're at it, it's not a bad idea to look at your inhouse systems the same way. Look at the computers, mobile devices and software (apps) you and your employees use every day. A small change could make a big difference in productivity.

You'll need to look at things critically as they affect your business, not as something you're doing because you think it might be good for business. As you do for other aspects of your operation, set realistic goals and a means to measure success. Then give your digital employees the support they need to achieve your goals.

How Fun is Your Website?

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No, I'm not asking, or even suggesting, that your website should be the cyber-equivalent of a stand-up comic. But your website does have a role to play. Without knowing expressly who is looking at it, a website has to engage the viewer, effectively deliver its message and encourage the visitor to take the next step: to complete a form, buy a product, make a contact, whatever.

Your website visitor is in complete control of his or her experience. If the page seems interesting or necessary to his or her goals, the likelihood is to stay longer and become engaged. However, if that spark isn't kindled within the first few seconds, she'll be off looking at someone else's webpage.

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Fox Computer Systems

Fox Computer Systems works with you to define who you are and how to express your business online. We are your resource for experienced coaching and assistance in crafting your meaningful online business presence.

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